Year: 2023
Type: article
Abstract: The qualitative analysis of innovation and competitiveness strategies in Ecuadorian SMEs reveals that the adoption of product, process and organizational innovation is crucial for improving their performance. The main strategies include product innovation, which encompasses the development of new features and quality improvements; process innovation, which focuses on modernization and automation; and organizational innovation, which promotes a culture of creativity and continuous improvement. Successful examples such as Pacari, KiwiPay and Natures Heart show how innovation has increased productivity, revenues and expansion into international markets. However, SMEs face significant barriers, such as lack of financing, poor organizational culture and insufficient technological infrastructure. To overcome these barriers, it is recommended to improve access to financing, foster an organizational culture that promotes innovation, and strengthen technological infrastructure. Public policies such as tax incentives, the creation of innovation centers, and the strengthening of public-private partnerships are essential to support SMEs on their path to innovation.
Source: Revista Científica Zambos.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4401908181