Work

Analysis Of Retail Sector Market Reaction In Indonesia On Social Media And Investor Sentiment

Year: 2023

Type: article

Abstract: This study aims to examine the effect of social media and investor sentiment on the market reaction of the retail sector in Indonesia. Content analysis determines investor sentiment obtained from social media. Information related to the 2019 Indonesian presidential election was used for content analysis. The study results provide evidence that the information available on social media and online investor sentiment have a positive effect on the market reaction of the retail sector in Indonesia. This study also supports the use of signal theory to explain the effect of information available on social media on the capital market in Indonesia.

Source: JURNAL MANAJEMEN BISNIS

DOI: 10.33096/jmb.v10i2.72

Authors: Khaerunnisa Nur Fatimah Syahnur, Dewi Fatmarani Surianto, Muhammad Try Dharsana

Institutions: Institut Teknologi dan Bisnis Kalla, State University of Makassar, Hasanuddin University

Language: English

Topic: Financial Markets and Investment Strategies

Subfield: Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4401924952

FWCI: 0.345

Cites: 28

Cited by: 2

Related to: 10