Work

Optimizing Digital and Social Media Marketing Strategies Using Advanced Technologies for Sustainable Growth in MSMEs

Year: 2024

Type: conference-paper

Source: International Conference on Creative Communication and Innovative Technology (ICCIT)

DOI: 10.1109/iccit62134.2024.10701101

Authors: Carola Basuki, Desman Hidayat, Victorianda

Institution: Binus University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4403211978

FWCI: 5.675

Cites: 30

Cited by: 7

Related to: 10