Work

Serait-il étonnant d’exploiter le Big Data dans les PME ? Une étude sur les usages en marketing et en innovation

Year: 2023

Type: book-chapter

Source: HAL

Authors: Justy, Théo, Pellegrin-Boucher, Estelle, Granata, Julien, Lescop, Denis

Institutions: Université de Montpellier, Montpellier Recherche en Management, MBS School of Business

Language: French

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4403241663

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