The Public Sector Communication of Development Programmes for Small Businesses: An Implementation Challenge in South Africa
Year: 2024
Type: book-chapter
Abstract: According to Canel and Luoma-aho (2018), communication is the exchange of information through symbols; when that information is arranged into a body of thinking, it becomes knowledge that enables a clear understanding of a specific circumstance. Furthermore, public sector functions within their cultural and/or political environments are made possible by goal-oriented communication within, between, and with their stakeholders. Essentially, public sector communication is aimed at establishing and maintaining public good, as well as ensuring trust between communities with various channels that promote public participation. The authors do, however, caution that effective communication necessitates engagement with stakeholders, and the value of the engagement is derived from its capacity to facilitate participation and comprehend dialogic dynamics. As a concept, engagement should be viewed as a tool of achieving greater equality in the relationship between the public and government agencies (Canel & Luoma-aho, 2018). Additionally, public sector entities exist to ensure the effective functioning of society in accordance organisations with government-established principles, according to Vuori, Aher, and Kylänen, (2020).
Source: UJ Press eBooks
Authors: Maphelo Malgas, Andiswa Mrasi
Language: English
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403439366