Work

Neuro Green: Case Studies on the Power of Neuromarketing in Promoting Eco-Investments

Year: 2024

Type: book-chapter

Source: Advances in business strategy and competitive advantage book series

DOI: 10.4018/979-8-3693-9117-4.ch012

Authors: Nishtha Lalit, Varinderjeet Singh

Institutions: Chandigarh University, Sant Baba Bhag Singh University

Language: English

Topic: Sustainable Finance and Green Bonds

Subfield: Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403537013

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Cites: 28

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Related to: 10