Work

Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-9775-6.ch002

Authors: Chaimaa Laoute, Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Bouchra Alj, Ahmed Benjelloun

Institutions: University of Hassan II Casablanca, Sidi Mohamed Ben Abdellah University

Language: English

Topic: Economic Development and Regional Competitiveness

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4403540314

FWCI: 14.38

Cites: 63

Cited by: 6

Related to: 10