Year: 2024
Type: article
Abstract: This article analyzes and presents the relevance of marketing for accounting, so that the accounting market has been growing and developing and qualifying its services provided, but with the excess of accounting firms, it is necessary for it to stand out in the square, due to the competition from other offices, for this accounting marketing has been used with a tool that guides and qualifies the accounting professional. It will have the purpose of demonstrating tools and techniques that helped the accounting professional in seeking to better serve his client, both internal and external, so that the entrepreneur understands that the accountant will be part of the organization's decision-making. Based on bibliographic research, the article will show how important it is for accounting to work together with marketing, improving its services, promoting its products and understanding its customer so that it can clarify doubts such as; What better calculation regime should the entrepreneur fit and know how to pass on this information to his client or even future client
Authors: Beatriz Cilene Mafra Neves Bigeli, Carlos José dos Santos, Cejana Marques Borges, Patrícia Miranda Ribeiro, Pietro Lopes Rêgo
Institution: Universidade do Tocantins
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4403689282