Work

The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-5668-5.ch001

Authors: Shoaib Abdul Basit, Behrooz Gharleghi, Awais ur Rehman, Poh Kiong Tee, Khadija Batool, Khaled Nawaser

Institutions: Arden University, University of Central Punjab, Asia Pacific University of Technology & Innovation, International Islamic University, Islamabad, University of Cyberjaya

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4403760072

FWCI: 8.21

Cites: 45

Cited by: 6

Related to: 10