Work

Agri-Business Marketing and Branding in Bangladesh and India: Challenges and Opportunities

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-6715-5.ch002

Authors: S. Jobayear Ahmed, Anita Medhekar

Institutions: Bangladesh Foreign Trade Institute, Central Queensland University

Language: English

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4403763809

FWCI:

Cites: 30

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Related to: 10