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A Study on Consumer Usage and Preference toward Electric Two Wheeler

Year: 2024
Type: article
Study design: Observational Study
Abstract: This research explores the factors influencing consumer usage and preferences toward electric two-wheelers, with a focus on Chennai, India.By analysing consumer behaviour, perceptions, and preferences, this study aims to offer valuable insights for industry stakeholders.The rise of electric two-wheelers has transformed urban mobility by providing eco-friendly and cost-effective alternatives.However, understanding consumer motivations is essential for improving product offerings and customer satisfaction.This research examines factors such as performance, cost savings, environmental impact, and government incentives to provide a comprehensive understanding of consumer preferences and their influence on the success of electric two-wheelers Keywords: Electric two wheeler, consumer preference, urban mobility
Language: English
Open Access status: bronze
OpenAlex ID: W4404357600
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