Практичні підходи до формування інноваційних стратегій розвитку підприємництва на глобальних ринках
Year: 2024
Type: article
Abstract: The article examines practical approaches to developing innovative strategies for entrepreneurship in global markets. The authors analyze the theoretical foundations of globalization, innovation, and entrepreneurship, explore current trends in managing enterprises in a global context, and identify the key challenges and opportunities businesses face. Special attention is given to the development of a typology of innovative strategies aimed at adapting enterprises to rapidly changing external conditions and enhancing their competitiveness. The study highlights that globalization drives economic integration, expands opportunities for businesses, but also increases competition and creates new risks. Innovative strategies based on technological, marketing, organizational, and social innovations enable enterprises to meet the demands of global markets. The article provides examples of successful companies, such as Tesla, IKEA, and Amazon, which demonstrate the effectiveness of innovation in ensuring sustainable development. The research methodology included analysis and synthesis, systematization, case studies, and content analysis. Based on the analysis of empirical data and theoretical foundations, the authors proposed a typology of innovative strategies focused on technological, marketing, organizational, and social aspects. The challenges and opportunities associated with the use of innovations in the global business environment, including digitalization risks, the need for adaptation to local conditions, and social responsibility challenges, are discussed. The article emphasizes the need for enterprises to be flexible, innovative, and sustainability-oriented to achieve leadership in international markets. Success in a globalized world requires a strategic approach to innovation management, consideration of local market features, and active use of digital technologies. The results outline key issues in developing strategies for successfully entering international markets, scaling businesses, and enhancing competitiveness. Type of article: theoretical.
Authors: І. C. Чорнодід, Н. М. Василець, А. Ю. Пекін
Institution: Academy of Labour Social Relations and Tourism
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404581933