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Harmonizing Heritage: Strategies for the Preservation and Commercialization of Cultural Artifacts

Year: 2025

Type: article

Abstract: This paper examines the economic implications of integrating the preservation of intangible cultural heritage (ICH) with industrialization and branding strategies in China. By focusing on poverty alleviation and rural revitalization, ICH initiatives have created sustainable economic opportunities through cultural tourism, job creation, and market expansion. Through detailed case studies of Chishui Bamboo Weaving and Liancheng Lianshi Paper, the paper illustrates how traditional crafts can be effectively commercialized without compromising their cultural integrity. Policy support, digital engagement, and innovation are identified as key drivers for enhancing ICH commercialization and fostering local economic development.

Source: Advances in Economics Management and Political Sciences

DOI: 10.54254/2754-1169/2024.19549

Author: Zixin Huang

Institution: Capital Normal University

Language: English

Topic: Cultural Heritage Management and Preservation

Subfield: Archeology (arts and humanities)

Field: Arts and Humanities

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, No poverty

Open Access status: hybrid

OpenAlex ID: W4406130140

FWCI:

Cites: 4

Cited by:

Related to: 10