Work

The Ethics of Ad Fraud: A Corporate Responsibility Perspective

Year: 2025

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

Parent work: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions

DOI: 10.4018/979-8-3693-7041-4.ch002

Authors: Mani Tyagi, Priyanka Srivastava, Kirti Khanna

Institution: Manav Rachna International Institute of Research and Studies

Language: English

Topic: Ethics in Business and Education

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406652182

FWCI: 2.847

Cites: 4

Cited by: 1

Related to: 10