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Verbal Means of Influence Upon Social Consciousnessin Contemporary Communication

Year: 2024
Type: article
Abstract: This article is dedicated to the investigation of pragmatic influence upon the consciousness of a recipient of the speech with implicit content of information, expressed by verbal means of phonographic, lexical and morphological levels of language. Linguistic aspectof the scientific exploration anticipated analysis of stylistically marked language means, which are able to provide verbal manipulation in the contemporary communication. In particular, there was analyzed phonetic and graphical organization of poetic and non-poetic speech, as well asattempts to prove that phonographic speech arsenal is a powerful subsidiary tool, which is able to enhance appellative- expressional function of speech, disclose connotative semantics of lexical token, as well as transmit informational content, influencing pragmatically upon theconsciousness of a recipient of the speech, especially in conditions of war. In particular, the phonetic and graphic organization of poetic and prose speech were analyzed, there were made attempts to prove that the phonographic language arsenal is a powerful tool that can enhancethe appellation-expressive function of speech, reveal the connotative semantics of tokens, and implicitly convey information, influencing pragmatically upon the consciousness of a recipient of the speech, especially in conditions of war. In the context of the raised problem, there was also investigated semantic and stylistic potential of means of lexico-phrasiological and morphological levels of language, their potential to transmit information implicitly, influencing cognitive, emotional and behavioral spheres of life-activity of recipient, creating illusion of self-made decisions and conclusions.
DOI: 10.58246/405q3w77
Language: English
Open Access status: diamond
OpenAlex ID: W4406689986
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