Work

Mobile Marketing Determinants in Consumers’ Purchase Intention

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: Smart innovation, systems and technologies

Parent work: Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 2

DOI: 10.1007/978-981-97-3698-0_26

Authors: Sara Teixeira, Zaila Oliveira

Institutions: Centro de Estudos Organizacionais e Sociais, Universidade Técnica do Porto, Instituto Superior da Maia

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408346309

FWCI:

Cites: 26

Cited by:

Related to: 10