Psychological features of the value sphere of personality with different levels of advertising suggestiveness
Year: 2024
Type: article
Study design: Observational Study
Abstract: Aim. To reveal the psychological features of the value sphere of person with different levels of advertising suggestiveness.Methodology. The study involved 150 Internet users: 65 men and 85 women aged 16 to 40. During the study the following methods were used: ascertaining experiment (method “Diagnostics of the real structure of a person’s value orientations” by S. S. Bubnova, method “Morphological test of life values” by V. F. Sopov and L. V. Karpushina, the author’s research questionnaire “Advertising suggestiveness of personality”); methods of statistical data processing (frequency analysis, the Kruskal-Wallis H-test, correlation analysis). During the study was used the application software “SPSS 22.0” and “MS Excel 2021”.Results. It has been proved that a person prone to advertising suggestiveness is characterized by a high importance of a number of values such as “searching for and enjoying beauty”, “esteem, respect of people”, “self-prestige” and low importance of such value as “financial situation”.Research implications. The results of the study can be used by practical psychologists in accompanying the process of media socialization of a person.
Author: R. I. Zekeriaev
Institution: Crimean State Engineering Pedagogical University
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408769348