Information Support of Economic Activity of the Construction and Light Industry in the Regions of Ukraine
Year: 2024
Type: article
Abstract: The article studies the peculiarities of formation of information support of economic activity of enterprises of construction and light industry in the regional dimension of Ukraine. Attention is focused on the role of the information environment as a key tool for strategic management and increasing the competitiveness of industrial enterprises. The structural and functional characteristics of information support, which covers both internal flows (production, financial, personnel data) and external sources, including market analysis, legal regulation, infrastructure and institutional support, are revealed. The specifics of the sectoral application of digital technologies in the field of construction and light industry are analyzed, where the use of BIM technologies, geographic information systems, CRM and ERP solutions, e-commerce platforms and marketing analytics is becoming increasingly important. It is determined that in the context of increasing market dynamics caused by the war, digital transformation and global economic shifts, information is becoming a critical resource for adaptation, forecasting and increasing the flexibility of management decisions. Particular attention is paid to the regional dimension of information provision, including the creation of regional think tanks, digital platforms, integrated resource maps, and synergies between government, business, and science. A systematic approach to the organization of information support allows to effectively combine industry specifics with regional management features. The results of the study can be used as a theoretical basis for the development of policies for the digital development of industry in the context of decentralization and integration into the European information space. As a result, it is proved that effective information support of industrial activity is a prerequisite for sustainable economic growth, stimulation of innovation, strengthening of investment attractiveness and development of the regional potential of Ukraine in the digital economy.
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409419818