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Corporate Social Responsibility and the Win-Win Paradigm for Women’s Empowerment in Brazil

Year: 2024

Type: article

Abstract: This paper discusses the expansion of gender equality agendas by the corporate sector via forms of corporate social responsibility programs. Using a multi-sited ethnography as a case study, I analyze how women’s empowerment has been incorporated into communicative practices through a CSR initiative that promotes entrepreneurship training for Brazilian women. The findings suggest that such strategies secure an ethical and socially committed positioning for the corporate sector, while the effects on the lives of the women involved are less tangible.

Source: Organicom

DOI: 10.11606/issn.2238-2593.organicom.2024.227825

Author: Carolina Gallo Garcia

Institution: Instituto de Liderazgo Simone de Beauvoir

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4409424596

FWCI:

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Related to: 10