A Learning Model for Digital Video Production in the Creative Community of "Kampung Youtuber Desa Tapen
Year: 2025
Type: article
Abstract: This study aims to explore the learning model of digital video production implemented by Imam Januar in the "Kampung YouTuber Tapen" community in Bondowoso, East Java, Indonesia. The research adopts a qualitative case study approach to analyze the four-day offline training program, which has successfully attracted participants from various regions in Indonesia. Through observation and documentation, this study reveals that the training process not only provides participants with practical knowledge and technical skills in video production but also fosters a mindset of digital empowerment, emphasizing consistency, creativity, and sustainable monetization strategies. The results show that Imam Januar's approach, combining theoretical insights, production practices, and community-based learning as built a digital ecosystem that empowers rural youth to become successful YouTube content creators. The findings suggest that the Kampung YouTuber model offers a replicable and scalable framework for digital literacy and economic empowerment in rural communities.
Authors: Institut Seni Indonesia Bali, Subadi Subadi, Ni Luh Sustiawati, Institut Seni Indonesia Bali, I Nyoman Suardina, Institut Seni Indonesia Bali, I Made Pande Artadi, Institut Seni Indonesia Bali
Institution: Institut Seni Indonesia Denpasar
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4409902151