The Effect of Artificial Intelligence on the Digital Content Creation Sector on Jordanian Media Organizations
Year: 2025
Type: article
Abstract: Background: Artificial intelligence (AI) is a modern technology used in the field of media, including content production, text, audio, and visual content technologies. These technologies dramatically improve content development. Like the Internet, AI is evolving into a general-purpose technology with applications in a wide range of sectors.Objective: This study aims to determine how advancements in AI, particularly in natural language processing (NLP), interactive machines, digital technologies, and technology adoption, influence the production and creation of digital content. Methods: This study employs a quantitative research design to analyze the relationship between artificial intelligence (AI) technologies and digital content creation. A sample size of 100 observations was generated, representing diverse Jordanian media organizations and industries employing AI for content creation.Results: A significant model suggests that factors like NLP, interactive machines, and technology adoption significantly impact digital content creation. Conclusion: The independent variables (AI technologies) collectively explain a substantial part of the variance in digital content creation.
Source: Salud Ciencia y Tecnología
Author: Emran Al Qudah
Institution: Communication University of China, Nanjing
Language: English
Topic: Technology's Impact on Media
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411079110