Work

(Smart) Technology Doesn't Make Us Dumber: Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs in Rwanda

Year: 2025

Type: preprint

Study designs: Randomized Controlled Trial, Clinical Trial

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.5310929

Authors: Stephen J Anderson, Pradeep K. Chintagunta, Rupali Kaul, Naufel Vilcassim

Institutions: Texas A&M University, University of Chicago, INSEAD, INSEAD, INSEAD, London School of Economics and Political Science

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W4411686802

Cites: 52

Cited by:

Related to: 10