Work

Reliability Testing of Psychographic Scales

Year: 1981

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1981.12468155

Author: Alfred S. Boote

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412427635

FWCI:

Cites: 11

Cited by: 27

Related to: 10