Work

Core Function—Customer Benefits: What Are the Actual Customer Needs?

Year: 2025

Type: book-chapter

Source: Future of business and finance

DOI: 10.1007/978-3-031-90497-4_4

Authors: Andreas Krämer, Thomas Burgartz, Christina Muzzu

Institution: University of Applied Sciences Europe

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412447348

FWCI:

Cites: 38

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Related to: 10