Language Preference in Higher Education Marketing Campaigns: An Eye-Tracking Study1
Year: 2025
Type: preprint
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.5371797
Authors: Dhari AlOtaibi, Shamlan al-Qenaie, Mohammad A. N. Alenezi, Soonhyuck Park
Institutions: Gulf University for Science & Technology, Kuwait University
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W4412765415