Year: 2025
Type: book-chapter
Abstract: The purpose of this study is to provide a comprehensive trend analysis as well as future research dimensions concerning blockchain technology and customer experience. This study intends to evaluate the existing literature using bibliometric analysis to provide a comprehensive thematic review. Based on the analysis conducted, this study indicates the research on blockchain, and customer experience has significantly increased since 2018. Evaluation of the literature reveals that the majority of the research contributions and citations came from both developing and developed countries. Blockchain, artificial intelligence, customer experience, motivation, cost reduction, and competition are identified as prominent themes. This study provides future dimensions of research based on each thematic area, which gained significant attraction from the researchers. The study also provides implications for researchers, managers, and policymakers for further research and better insights into the customer experience.
Source: Wiley eBooks
Institutions: IIHMR University, XIM University
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4413245154