Work

Blockchain in Marketing and Communications

Year: 2025

Type: book-chapter

Source: Advances in computational intelligence and robotics book series

DOI: 10.4018/979-8-3373-2502-6.ch007

Authors: Devara S. Srinivas, Srinu Madem, Vijaya Kittu Manda, Theodore Tarnanidis

Institutions: GITAM University, Vignan's Foundation for Science, Technology & Research, International Hellenic University

Language: English

Topic: Blockchain Technology Applications and Security

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4414768682

FWCI: 3.474

Cites: 69

Cited by: 2

Related to: 10