Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aimed to explore the impact of open innovation, with its dimensions (inbound innovation, outbound innovation, and hybrid innovation), on supply chain flexibility, including supply flexibility, operational flexibility, distribution flexibility, and delivery flexibility.The applied aspect of the study was conducted at Cementra Company in Jordan.The researchers adopted a descriptive quantitative approach to achieve the study objectives.The study used a comprehensive survey of the company's employees via an electronic questionnaire, from which 104 valid questionnaires were returned and subjected to statistical analysis.The descriptive aspect of the study concluded that there are high level of open innovation implementation and high level of supply chain flexibility within the company.There is a significant impact of open innovation on supply chain flexibility, and open innovation significantly affects each dimension of supply chain flexibility.The study recommended continuing to focus on balanced reliance on both inbound and outbound innovation activities, by encouraging employees to present creative ideas and develop them into innovative products and processes, as well as seeking innovative ideas externally.It also recommended enhancing activities that support distribution flexibility by identifying new distribution points to meet the increase in unexpected customer demand.
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414921981