Year: 2025
Type: article
Study design: Observational Study
Abstract: Purpose: This study aims to investigate the role of communication in effective business management by comparing internal communication systems in two companies, focusing on managerial practices, employee perceptions, and communication tools. Design/methodology/approach: A quantitative survey of 220 employees assessing 15 aspects of internal communication. Statistical methods identified key differences and patterns. Findings: Company X outperforms Company Y in all communication areas, showing higher clarity, better feedback culture, and stronger use of technology. Research limitations/implications: The study is limited to two companies in one sector and country. Results are based on self-reported data. Practical implications: Investing in feedback systems, digital tools, and participatory models improve communication effectiveness. Social implications: Strong internal communication supports trust, inclusion, and job satisfaction. Originality/value: The study offers rare, data-driven comparison of communication practices in similar companies within one industry.
Authors: Pomorska Szkoła Wyższa w Starogardzie Gdańskim, Instytut Zarządzania, Ekonomii i Logistyki, Dariusz Baran, Ernest Górka, Wyższa Szkoła Kształcenia Zawodowego, Michał Ćwiąkała, Wyższa Szkoła Kształcenia Zawodowego, Gabriela Wojak, Mateusz Grzelak, Katarzyna Olszyńska, Polsko Japońska Akademia Technik Komputerowych, Piotr Mrzygłód, Piotr Mrzygłód Sprzedaż-Marketing-Consulting, Maciej Frasunkiewicz, F3-TFS sp. z o.o, Piotr Ręczajski, MAMASTUDIO Pawlik, Ręczajski, sp. j., Maciej Ślusarczyk, Pomorska Szkoła Wyższa w Starogardzie Gdańskim, Instytut Zarządzania, Ekonomii i Logistyki, Jan Piwnik
Institution: Pomorska Szkoła Wyższa w Starogardzie Gdańskim
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415317896