Work

The Impact of Augmented-Reality Attributes on Customers’ Level of Familiarity and Purchase Intentions: Insights from Indonesian Traditional Food Festivals

Year: 2025

Type: book-chapter

Study design: Observational Study

Source: CABI eBooks

DOI: 10.1079/9781836990185.0014

Authors: Dendy Rosman, Nurul Sukma Lestari, Farah Levyta

Institution: Binus University

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4415588917

FWCI:

Cites: 17

Cited by:

Related to: 10