Work

Technology Meets Vanity: How User Perception and Enjoyment in AR Virtual Makeup Application Drive Cosmetic Purchase Intentions

Year: 2025

Type: conference-paper

DOI: 10.1109/cccis64581.2025.00022

Authors: Wei Ming Pang, Tze Wei Liew, Su-Mae Tan, Yi Yong Lee, Chin Lay Gan, Xin Yun Ng

Institution: Multimedia University

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: Multimedia University

OpenAlex ID: W4415744488

FWCI:

Cites: 51

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