Work

Localized Marketing Strategies of Multinational Companies in China: The Case of Starbucks

Year: 2025

Type: conference-paper

Source: International Conference on E-commerce and Modern Logistics (ICEML)

DOI: 10.5220/0013851900004719

Author: Le Zhou

Institution: University of Toronto

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4416005272

FWCI: 3.113

Cites:

Cited by: 1

Related to: 10