Work

Save One or Save Many?: How Message Framing and Donation Target Influence Donation Through Emotional Responses

Year: 2025

Type: article

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1080/10495142.2025.2583493

Authors: Jung Won Chun, Ah Ram Lee

Institution: Sejong University

Language: English

Topic: Nonprofit Sector and Volunteering

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Good health and well-being, Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4416005285

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Cites: 56

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