Work

Customer engagement in phygital retailing: study of antecedents and outcomes within the activity theory

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2025.149550

Authors: Fatma Choura, Oussama Jemai

Institutions: Tunis El Manar University, Manouba University, Tunis University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416037486

FWCI: 0.365

Cites:

Cited by: 1

Related to: 10