Strategic Financial Management in Small and Medium-Sized Enterprises: Balancing Liquidity, Profitability, and Growth Under Market Volatility
Year: 2025
Type: article
Abstract: The article examines strategic financial management in small and medium-sized enterprises in the context of achieving a balance between liquidity, profitability, and growth amid market volatility. The mechanisms of liquidity, profitability, and risk management are analyzed, along with approaches to financial flow forecasting and the formation of a sustainable capital structure. The role of strategic financial planning instruments – budgeting, scenario modeling, KPIs, and digital analytics – is emphasized as essential for ensuring long-term stability and competitiveness. It is concluded that the integration of these tools into a unified management system enables small and medium-sized enterprises to maintain financial stability and adapt flexibly to changes in the external environment.
Author: Moroz Karyna
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4416100573