Strategic Management in the Context of Transformation and Development of the Modern Business Environment
Year: 2025
Type: article
Abstract: The aim of this article is to theoretically and practically substantiate approaches to the strategic management of enterprises amid the transformation and development of the modern business environment, as well as to identify efficient directions for adapting strategies to ensure the sustainability and competitiveness of business entities. The distinctive features of Ukraine’s modern business environment are highlighted, characterized by high dynamism, uncertainty, and increasing levels of risk due to global economic transformations, geopolitical factors, and structural market changes, underlining the importance of strategic management as a key tool for enterprise adaptation, shaping long-term guidelines, and ensuring resilience against external threats. In this regard, a number of specific features of strategic management have been singled out, and the stages of its implementation identified, which form a sequential logic for the development, implementation, and control of strategic decisions, ensuring the enterprise’s adaptability to a dynamic business environment. Approaches to strategic management have been outlined – conservative, aggressive, moderate, and combined, each characterized by different levels of risk, speed of decision-making, and development priorities. To enhance the efficiency of strategic management, it is recommended to group elements of the business environment according to their level of impact (high, medium, low) and accordingly determine the amount of resources and measures needed to address them. Furthermore, options for incorporating key contemporary challenges into the strategic activities of enterprises have been substantiated.
Source: Business Inform
Author: Natalia Yu. Zakharova
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4416705352