Work

The Role of e-Commerce in Multi-Channel Marketing Strategy

Year: 2013

Type: book-chapter

Source: Progress in IS

DOI: 10.1007/978-3-642-39747-9_20

Authors: James R. Brown, Rajiv P. Dant

Institutions: West Virginia University, Griffith University, University of Oklahoma

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4862795

FWCI: 7.506

Cites: 38

Cited by: 16

Related to: 10