Work

Trademark Vs Brand: a Conceptual Approach

Year: 2013

Type: article

Abstract: In this paper we realized a study regarding the concepts of trademark and brand. There are numerous confusions between the two concepts, among theorists and practitioners. We deepened the debate related to these terms, studying a series of articles and papers in the field. Our research showed that there are differences of substance between the two concepts. If the trademark identifies a property right over an enterprise or a product, the brand is the sum of meanings and significations of a product, beyond the utility of that product or the service.

Source: RePEc: Research Papers in Economics

Authors: Tudor NISTORESCU, Catalin Mihail BARBU, Roxana DUMITRIU

Language: English

Topic: Intellectual Property Law

Subfield: Law

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W52448828

FWCI:

Cites: 10

Cited by: 5

Related to: 10