How Different Parts of the Supply Chain Act in Fashion Industry in Iran
Year: 2011
Type: dissertation
Abstract: In the current global trade, the supply chain management is very important, because in fact the\nsupply chains are the new rivals which are competing to take over the market. The traditional\nbusiness concept in Iranian clothing industry is the reason to why it didn’t find its proper position\nin the domestic markets and the international clothing trade.\nManufacturing and retailing in Iran are on different sides of the same coin and could make value\nfor who knows to use it. It is the small firms that play the most crucial role in Iranian clothing\nmanufacturing segment. A big part of the manufacturing capacity is unfilled by orders because of\nindiscriminate importing of the smuggled goods which are characterized by a low price and poor\nquality. In fact, Iranian clothing market suffers from “trust” to the products.\nNowadays, traditional wholesalers, which are named “Bonakdar” inside of Iran, drive the Iranian\nclothing industry in the absence of a powerful retailing segment. They are responsible to buy\nproducts from different manufacturers usually without any order in advance, assort different\nkinds of products and price goods to sell them to the independent shops in the retail segment.\nThe apparel retail segment in Iran consists of many independent small shops besides a few retail\nbranch companies. Appropriate responding to consumer’s demand, which is considered as the\nmain goal of the value chain, is absent in this segment. In fact, there is no research and design\ndepartment to investigate and respond the Iranian fashion trends.\nBoth the international clothing retailers and Iranian clothing segment have a proper opportunity\nto gain advantages. The international firms have the ability to rearrange the shape of the\ndistribution centers by presenting high quality products in an affordable price. Collaboration\nbetween Iranian manufacturing and retailing segments in the global supply chains of\ninternational firms could solve this problem in a sustainable way.
Author: Veismoradi Sajad
Language: English
Subfield: Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W5972808