Work

The importance of corporate social responsibility in the brand image – The “Nespresso” case study

Year: 2015

Type: article

Study design: Observational Study

Abstract: International journal of engineering and industrial management. - ISSN 1645-8915. - N. 4 (2012). - p. 77-87.

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Authors: Elizabeth Real de Oliveira, Paula Rodrigues

Institution: Lusíada University of Lisbon

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W60214342

FWCI:

Cites: 18

Cited by: 12

Related to: 10