Women Entrepreneurs their Aspirations and Motives: An Empirical Study of Varanasi District
Year: 2012
Type: preprint
Study design: Observational Study
Abstract: Small-scale entrepreneurship plays a significant role in the economic development of a developing country. Therefore, the development of motivation in individuals is a crucial input to entrepreneurship. Basically, entrepreneurship is a result of one’s motivation to achieve specific goals in life which is supported by other environmental factors. Motivation causes goal-directed behavior. A motivated person is likely to have broader vision which helps him/her to make life more meaningful. Motivation is an index belief in one’s own resourcefulness to take up challenging tasks like entrepreneurship. In this context, this paper examines the motives of women entrepreneurs in starting a small-scale enterprise in the socioeconomic milieu of Varanasi district. The sample units were selected randomly resulting in a sample size of 150 units. The data were collected through a structured questionnaire and informal interviews. The conclusions drawn from the empirical study show that the direct support from their family members (in the form finance) encouraged them to start their new ventures, which is a healthy signal for economic development of the country.
Source: SSRN Electronic Journal
Authors: Usha Kiran, Dr.Monica Srivastava
Institution: Banaras Hindu University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W66049845