Work

Customer Relationship Management: Der Weg zur profitablen Kundenbeziehung

Year: 2000

Type: book-chapter

Source: Business-Engineering

Parent work: Business Engineering

DOI: 10.1007/978-3-642-98097-8_8

Authors: Volker Bach, Sandra Gronover, Roland E. Schmid

Language: German

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W68950426

FWCI: 3.449

Cites: 5

Cited by: 5

Related to: 10