The Development of the Glamping Industry in the Context of Post-crisis Economic Transformation
Year: 2025
Type: article
Abstract: The article analyzes the development of the glamping industry in Ukraine under the conditions of post-crisis economic transformation. The relevance of the research stems from the growing need for innovative models to restore the tourism sector after the COVID-19 pandemic and amid ongoing military challenges. Glamping, as a form of eco-oriented entrepreneurship, combines comfort and environmental harmony, offering travelers an opportunity to enjoy nature without compromising convenience. The study provides an overview of global and domestic trends in glamping tourism, identifies the main social and economic prerequisites for its formation, and classifies internal and external factors influencing its development. The research highlights successful Ukrainian glamping initiatives – such as Sovinih Dvor, Berezka Glamping, ecoSpace Sea, Tatariv Glamping, and Green Hills – which demonstrate the adaptability of small and medium-sized businesses to new market realities and the principles of sustainable tourism. Particular attention is paid to glamping as a strategic instrument for stimulating domestic tourism, attracting investment, and creating employment opportunities, including for internally displaced persons. The findings emphasize glamping’s advantages: moderate investment needs, short payback period, mobility, environmental sustainability, and potential to revitalize local economies. Strategic priorities for the industry’s development are proposed, including: (1) improvement of legal and regulatory frameworks; (2) modernization of tourist infrastructure; (3) promotion of public-private partnerships; (4) implementation of ecological and technological innovations; and (5) strengthening of marketing and international promotion. The study concludes that glamping may become a significant driver of tourism recovery and regional economic growth in the post-war period, contributing to Ukraine’s image as a destination of sustainable and responsible tourism. The practical results of this research can be applied in the development of regional tourism strategies, investment programs, and entrepreneurial projects in the recreation and hospitality sectors.
Source: Трансформаційна економіка
Authors: А. І. Дімчогло, Wu Qian
Institution: Volodymyr Dahl East Ukrainian National University
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7108315432