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From opportunity to advantage: how firms can leverage generative AI affordances to drive success in competitive markets

Year: 2026

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2026.115974

Authors: Lixu Li, Mengchao Wu, Yaoqi Liu, Yong Jin, Qiang Li

Institutions: Weinan Normal University, Xi'an University of Technology, MBS School of Business, Hong Kong Polytechnic University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Hong Kong Polytechnic University

Awards: G1259097466, G1739731826, G5728853660

OpenAlex ID: W7121669476

FWCI: 25.72

Cites: 48

Cited by: 8

Related to: 10