Corporate Social Responsibility and Employee Engagement: A Case Study of Selected Private firms in Pakistan
Year: 2025
Type: article
Study design: Observational Study
Abstract: CSR is in trend among businesses to enhance their reputation and employment conditions. In the developing world such as Pakistan where the private sector enterprises play a critical role in the economy, it is important to research how employees perceive CSR programs and their influence on work behavior. This paper focuses on the effects of perceived CSR on employee engagement, work satisfaction, organizational pride, perceived external prestige, and commitment. It focuses on organizational identity as an intermediate. This paper has explored the impacts of perceived CSR on the employees of the Pakistani private sector. It looks at the influence of the organizational identity of CSR, employee engagement, commitment, and work, satisfaction, organizational pride, and perceived external prestige. The study is a quantitative study where structured questionnaires were used to gather data among 285 employees of the private sector in the banking sector, insurance sector, pharmaceutical sector, chemicals sector and the automotive sector. The SPSS was used to analyze variable relationships using descriptive statistics, correlation analysis, regression analysis, and mediation analysis. The findings indicate that the perceived CSR has a positive influence on the company commitment, employee engagement, organizational pride and perceived external prestige. The CSR-work satisfaction relationship was not statistically significant. Organizational identity influenced CSR and most employee outcomes, including commitment, engagement, pride, and prestige. The results demonstrate that perceived CSR is crucial for employee engagement and emotional attachment, especially when they strongly connect with the organization. CSR may not directly make workers satisfied, but it promotes other positive work attitudes. These findings have major theoretical and practical consequences for Pakistani private sector enterprises. Employee-focused CSR programs should foster long-term engagement and corporate loyalty.
Authors: Shoaib Hassan, Musarrat Shamshir
Institution: Greenwich University
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7123344458