Factors Affecting Behavioural Intention to Continuously Adopt E-Learning: The Case of Myanmar and Vietnamese University Students
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to formulate a new theoretical concept based on the Technology Acceptance Model (TAM) and Trust Transfer Theory (TTT) in the e-learning context by using 498 datasets collected from randomly selected Myanmar and Vietnamese university students via an online survey. In this study, a deductive reasoning quantitative research approach was applied, utilising exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM). According to the analysis results, perceived usefulness, trust in the university, and trust in e-learning significantly affect behavioural intention, but the effect of perceived ease of use is statistically insignificant. Perceived ease of use has a significant effect on perceived usefulness. Furthermore, major factors of TAM, perceived usefulness and perceived ease of use, have a significant effect on trust in the university and trust in e-learning, respectively. The findings of this study reveal that university trust can transform into e-learning trust. In addition, academic level significantly moderates the direct effects of perceived usefulness, perceived ease of use, trust in the university, and trust in e-learning on behavioural intention. The emergence of this new theoretical concept extends not only the e-learning literature but also provides insights for educational institutions.
Author: Phyo Min Tun
Institution: Assumption University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W7123359554