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Replication data for "Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach"

Year: 2026

Type: dataset

Abstract: This database details creative staff and their positions (creative direction vs. non-creative direction) across advertising agencies in 2019 (pre-pandemic). It allows for an analysis of the relationship between the number of women in creative management positions and the number of women in non-management creative roles.

Source: CORA.Repositori de Dades de Recerca

DOI: 10.34810/data2890

Authors: Roca, David, Suarez, Aina, MELENDEZ-RODRIGUEZ, SARAI

Institution: Universitat Autònoma de Barcelona

Language: English

Topic: Gender Diversity and Inequality

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Decent work and economic growth, Reduced inequalities

Open Access status: green

OpenAlex ID: W7124322189

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