Work

Assessing opportunities for organic tomato farming: a PESTEL perspective on sustainable agriculture

Year: 2026

Type: article

Abstract: PESTEL research determines organic tomato farming chances in North Sulawesi Province, Indonesia. This mixed-method study interviews 100 consumers and 20 farmers. This study indicates that environmental and social awareness increases the organic tomato market's capacity to improve agricultural sustainability. Market access and farmer yields will improve with government help, public knowledge, and technical advancement. Thus, many organic farmers can balance yields and incomes. Disastrous weather, pests, and diseases are hurdles. Farmers with organic certification earn more and produce more sustainably. This report stresses the necessity for concerted efforts to overcome historical limitations and improve organic tomato production. Government, farmers, and research organizations must collaborate to enhance agricultural practices and yields. Knowledge of the sector's external environment can help stakeholders improve sustainable agricultural policies and initiatives. This study advances organic farming science and helps the agriculture industry's future. This study supports an eco-friendly approach that meets customer and market needs. This study can help policymakers and practitioners improve contemporary, ecological agriculture worldwide. Keywords: Organic agriculture, climate change, vegetable cultivation, environmental sustainability, consumer awareness, agricultural policy.

Source: Journal of Global Innovations in Agricultural Sciences

DOI: 10.22194/jgias/26.1604

Authors: Franky Reintje Tulungen, Joni Kutu’ Kampilong

Institution: Universitas Kristen Indonesia Tomohon

Language: English

Topic: Organic Food and Agriculture

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Responsible consumption and production, Decent work and economic growth

Open Access status: gold

Estimated APC paid: $200