Reframing Communication and Marketing in Tourism and Hospitality: Sustainability, Technology, and Strategic Transformation
Year: 2026
Type: editorial
Abstract: Tourism and hospitality are currently undergoing a profound and multidimensional transformation, shaped by the convergence of sustainability imperatives, digitalisation, changing consumer expectations and the growing strategic relevance of marketing and communication. In contemporary tourism systems, value creation is no longer assessed solely through economic performance, but increasingly through the capacity of destinations and organisations to integrate environmental responsibility, ethical governance, technological innovation and meaningful stakeholder engagement (Buhalis & Sinarta, 2019; Gössling, Scott, & Hall, 2021). This Special Issue of the International Journal of Marketing, Communication and New Media brings together a selection of peer-reviewed papers presented at the International Conference on Tourism and Hospitality Management (ICTHM2025), held on 10 and 11 July 2025. The Special Issue aims to advance contemporary debates on communication and marketing in tourism and hospitality by addressing strategic foundations, sustainability and resilience, cultural and symbolic processes, digital innovation and future-oriented learning practices. DOI : https://doi.org/10.54663/2182-9306.2026.SpecialIssueCMTH.1-7
Institution: Instituto Superior de Administração e Gestão
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7127040662