Estudio de factibilidad para la creación de una empresa empacadora y comercializadora de detergentes para lavadoras de uso doméstico en la ciudad de Quito
Year: 2024
Type: article
Abstract: Detergents have advanced from handmade products to contemporary formulations that include biodegradable enzymes, which improve cleaning and reduce the impact on the environment. The demand for detergents exclusively designed for domestic washing machines has increased in Quito due to the increase in the purchase of these appliances. The purpose of this study is to determine whether it is possible, from a technical, financial, and environmental point of view (NPV 287 450 USD, IRR 34.7%), to establish a company dedicated to the manufacture and sale of washing machine detergents. With regard to the methodology, an analytical and descriptive method is used that includes market research, financial evaluation, and analysis of production processes. The findings indicate that in Quito there is an unmet demand, feasible production processes through atomization and packaging, as well as competitive benefits that come from the use of biodegradable enzymes. To conclude, it is possible to found a company that packages and sells exclusive detergents for washing machines in Quito, as long as differentiation and ecological innovation strategies are incorporated.
Source: Quitensis Research Journal
Author: Freddy Ignacio Alvarez Subia
Institution: Universidad UTE
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7127045664